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CLOUT- Eastern India’s Summit for Content Creators
The year 2022 witnessed the launch of CCU Festival, Calcutta’s homegrown festival celebrating the richness of the city through lenses of sustainability, innovation, entrepreneurship, technology, food, and music. One of the biggest highlights of the festival was the CLOUT summit which attracted some popular content creators and YouTubers from the city who shared their experiences and insights during a panel discussion. Topics discussed at the panel were monetization and strategies for content planning, influencer marketing, and its future.